What is the demographic you are targeting? Although we are targeting a young demographic, between 18 and 35 years of age, we consider ourselves to be a family oriented channel as well. What kind of programmes do you broadcast? We have a variety of programmes including radio dramas, game shows, chart shows and educational programmes.
We also give information on topics such as health, the motor industry, social activities - whatever is of interest to our listeners. The religious programme every Sunday at hrs is the most popular one with our base. Have you carried out research to ensure that the programmes NETH FM broadcasts cater to the diverse taste of listeners? We have a separate research team to ensure that our listeners are satisfied.
Our aim is to be interactive with listeners to make sure that we know what they want to listen to. We always want to enhance the quality of the taste of our listeners. There are 18 radio channels catering to the same demographic - the Sinhala-speaking public. Is it very competitive or do these radio channels focus on niche markets? It is very competitive because all the radio channels have gone down the same path. The quality of programming is low.
What we are trying to do is differentiate ourselves from that. Listeners have realised that there is a big difference between our competitors and us. What is the difference? When we started NETH FM everyone told us that there was no gap in the market for another radio channel and that we could not offer anything new to the public in terms of programmes.
Although at that time there were 18 radio channels catering to Sinhala-speakers, we discovered that there was a clear gap between the existing private channels and Sri Lanka Broadcasting Corporation SLBC. We saw a gap where even private FM channels were not meeting quality standards, especially in the presentation style.
We focused on quality. Language and presentation style are important to us. We never broadcast any song that is harmful to society or the image of the country. We pride ourselves in being socially responsible. We are the first private radio channel that introduced a Code of Ethics to a radio channel in Sri Lanka. The concept is based on "info-tainment" where we provide our listeners with the best information and entertainment available. With all our programming we make note of what kind of music listeners want to listen to at a particular time and slot it into time segments.
Content Type Free to air. Data Publicly Available ownership data is easily available from other sources, e. Voting Rights Shareholders holding more than 10 percent of shares are entitled to vote.
Individual Owner Nihal Seneviratne Epa. General Information Founding Year Affiliated Interests Founder Missing Data. Ceo Asanga Priyantha Jayasooriya. Financial Information Revenue in Mill. Reach out directly with real-time validated email and phone numbers, and take it to the next step by creating personal and reusable email templates that integrate with your existing email provider. Organize your contacts with fully customizable lists and integrate with your existing CRM or ATS for seamless workflow.
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