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Cookie Policy. Necessary cookies. Because it also symbolised the Roman god of warfare, Mars, and the masculine gender as every bird-watcher can tell , an early relationship was established between the Mars symbol and the metal from which most weapons were made at the time, iron.
As such, the ideogram has long been the symbol of the iron industry, not least in Sweden. The iron badge on the car was supposed to take up this symbolism and create associations with the honoured traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability.
Today, the iron logo also stands for a brand that radiates modern and exciting design and has a strong emotive connection with the customers. The logotype was complemented with a diagonal band running across the radiator, already on the first car in April The band was originally a technical necessity to keep the chrome badge in place but it gradually developed as more of a decorative symbol. It is still found across the grille of every Volvo vehicle.
Now, however, you will also find the iron symbol in a slightly modernized form in the centre of the steering wheel and the wheel hubs, and in all communications material such as advertisements, brochures, stationery, Internet sites, merchandise and so on. However, alchemists used these icons for something else. Gabrielsson and Larson were inspired by their time spent working for a Swedish steel company. The country had already developed a reputation for steel production, as proven during WWI.
The silver color represents perfection and refinement while the blue color often used for the text portion depicts wisdom and reliability. Thus, the brand identity was put into a holding company co-owned by Volvo and Ford.
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